Your Key to the Cedar Rapids/Iowa City Corridor!

Why You Should Stage Your Home in Today's Market





Staged Homes Sell Faster – Statistics reflect that staged homes

sell 30 to 50% faster in most areas.  Remember that its also true that the

longer a home is on the market the more likely it is that there will be a price reduction.  This thought has already crossed the buyer’s mind and they are

looking to find out why … 

What’s wrong with this house? 


Good First Impression – The first impression a home makes is

more often than not the one the buyers walk away with.   



It Doesn’t Take Long – It’s a well proven fact that buyers usually

make up their mind in less than a minute on whether they want a home

or not.  With that in mind its critical that the outside of your home gets the

same attention as the inside.  If a buyer likes the home they are going to

validate or reject that fact within the next 20 minutes.  That 20 minutes is

directly affected by the effort that went into staging (or not staging) the home. 


Take Away The Guess Work - Staged homes help the buyers see themselves in it by appearing to be ready to move in.  Buyers place a great

deal of importance on this factor in light of all the other “work” that has to be accomplished in moving into a new home.  A well staged home says …

I’m ready for you!


Paint The Full Picture – The vast majority of buyers cannot visualize

what a home can be.  They only see what is in front of them and if its

cluttered, dirty and outdated that’s all they see.  Or if they can see what it can become, the seller is going to be penalized in their mind for the work and cost

it will take to get it to their version of a "dream home".  Usually resulting in a 

lower offer!



Beat The Competition – Staged homes just sell faster and for more

money.  Besides, agents love to show beautifully staged homes so you get

more exposure and private showings. Staged homes have a competitive

advantage over other homes that are not staged.



It Appraises Better - Appraisers see the home in a more positive light

and are more likely to appraise the home higher than a similar one that is not staged.



Resource:  2009